Study Notes
Bartlett & Ghoshal Model of International Strategy
- Level:
- A-Level
- Board:
- AQA, IB
Last updated 18 Feb 2018
The Bartlett & Ghoshal Model indicates the strategic options for businesses wanting to manage their international operations based on two pressures: local responsiveness & global integration.
Bartlett & Ghoshal's model is explained in the short revision video below and in the study notes further down this page.
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