Topics
Boston Matrix
Boston Matrix is a model which helps businesses analyse their portfolio of businesses and brands.
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Boston Matrix (Product Portfolio Model)
Study Notes
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The Boston Matrix Explained Video
Topic Videos
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Greggs - Scone, but not forgotten!
22nd October 2016
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Kellogg's Cereal Sales aren't Grrrrreat
1st November 2016
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Marketing Strategy: An Introduction to Product Portfolios
Study Presentations
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Boston Matrix Revision Quiz
Quizzes & Activities
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Revising all those business models!
22nd May 2018
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Business Models & Theories "In Your Pocket" Activity
Quizzes & Activities
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New Leadership at GSK Means Changes to the Product Portfolio
26th July 2017
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Alphabet Ditches a (Robot) Dog from its Business Portfolio
21st March 2016
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Product Life Cycle - iPod Declines from Table to Shelf
20th August 2015
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Corporate Change at Google – as Simple as ABC
11th August 2015
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Samsung: Boston Matrix, Culture and Dividend Yield
18th January 2014
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Apple - Perfect timing for teaching so many things...
10th September 2014