Topic Videos

Business Growth Strategy - Synergy

Level:
A-Level, IB
Board:
AQA, Edexcel, OCR, IB, Eduqas, WJEC

Last updated 22 Mar 2021

When businesses decide to follow an external growth strategy (e.g. through takeovers or mergers) they often use the concept of synergy to justify the approach. What do we mean by synergy in this context. This short topic video explains.

What is Synergy?

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