Business Objectives - Octopus Energy Ditches Profit to support Customers

What do think about this story? The CEO of Octopus Energy – one of the relatively new suppliers in the UK retail energy market – claims that “We could have made a profit but now’s not the time - instead we chose to absorb £150 million of escalating costs on behalf of customers through prices and support funds, debt forgiveness and increased service’.

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Background

Octopus Energy is a British energy company that provides electricity and gas supply services to residential and business customers. The company was founded in 2015 and has quickly become one of the leading providers of renewable energy in the UK. Octopus Energy's mission is to provide affordable, green energy to as many people as possible, while also creating a positive impact on the environment.