Topics
Marketing mix
The set of marketing tools that the firm uses to pursue its marketing objectives.
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Place in the Marketing Mix - GymShark opens a flagship store
6th December 2021
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Prada Changes its Marketing Mix
28th August 2016
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Poor Porridge Promotion!
9th September 2016
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Offensive money, and social media
4th December 2016
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Waterstones goes under cover
1st March 2017
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Marketing Mix: An Introduction to Place
Study Presentations
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Marketing Mix: Place (Revision Presentation)
Study Presentations
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Marketing Mix (Basic 4P's)
Study Notes
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Product - Introduction
Study Notes
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Price - Introduction
Study Notes
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Place (Distribution) - Introduction
Study Notes
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Marketing Mix Introduction (GCSE)
Study Notes
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Marketing Mix: Introduction to Promotion
Study Presentations
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Extended Marketing Mix (7P's)
Topic Videos
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Marketing "Keyword Chop" Activity
Quizzes & Activities
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Market Mapping (Positioning)
Topic Videos
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Promotional Decisions
Study Notes
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Distribution (Place) Decisions in the Marketing Mix
Topic Videos
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Marketing Objectives (Introduction)
Topic Videos
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1.3 Marketing Mix and Strategy -"Key Word Chop" Activity
Quizzes & Activities
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Digital Marketing (Overview)
Topic Videos
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Guerrilla marketing by Burger King
2nd February 2019
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Coffee, Plastic and Pricing - a Marketing Mix with a Message
27th June 2018
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Nestlé's Gold Blend gambit
11th March 2018
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Extended Marketing Mix (7P's)
Study Notes
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Going nuts for Nutella
26th January 2018
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Can Lidl Disrupt the US Grocery Market?
24th October 2017
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Breaking records in the tourist industry
11th October 2017
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Uber ... and out?
24th September 2017
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Extended Marketing Mix (7P's)
Quizzes & Activities
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Iconic Ikea
6th June 2017
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Product Decisions
Quizzes & Activities
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Divorce of ownership and control???
29th March 2017
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Personal Branding and the Marketing Mix
7th September 2015