Topics
Related diversification
Where a business expands its activities into product lines that are similar to those it currently offers.
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More Focus and Retrenchment from Dave Lewis at Tesco
17th June 2016
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What do Apple, Snapchat and Facebook have in common?
2nd October 2016
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From Chemicals to Cars - Is this the Ultimate in Unrelated Diversification?
14th February 2017
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Ansoff Matrix Explained
Topic Videos
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BUSS4 Essay Guide - Diversification
Topic Videos
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Ansoff's Matrix (Revision Presentation)
Study Presentations
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Uber Diversifies Into Takeaway Food Delivery
15th June 2016
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Ryanair Meets Ansoff with Corporate Jet Service
12th March 2016
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Long-term Strategy Eats Fashion for Lunch
20th November 2015
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Corporate Change at Google – as Simple as ABC
11th August 2015
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Strategy: Ikea Diversifies into Hotels
23rd April 2013